Summary: We collect limited personal data through our contact form and website analytics. We do not sell your data, share it with third parties for marketing, or use it for any purpose other than responding to your enquiry and improving our website. Full details below.

1. Who We Are

This website is operated by White Label SEO UK, a company registered in England and Wales.

Our registered address is: 83 Nith Street, Glasgow.

If you have any questions about this privacy policy or how we handle your data, please contact us at: privacy@whitelabelseoservices.uk.

2. What Data We Collect

Contact Form Submissions

When you complete our contact form, we collect your name, email address, agency name, phone number (optional), and the message content you provide. This data is used solely to respond to your enquiry.

Website Analytics

We use Google Analytics to collect anonymised data about how visitors use our website — including pages visited, time on site, traffic source and device type. This data is anonymised and cannot be used to identify individual users.

Cookies

Our website uses essential cookies required for the site to function, and analytics cookies (Google Analytics) that help us understand how visitors use the site. See our Cookie Policy for full details.

3. How We Use Your Data

We use the data we collect for the following purposes:

  • Responding to enquiries submitted through our contact form
  • Sending proposal documents and follow-up communications where requested
  • Improving our website based on anonymised analytics data
  • Complying with legal obligations

We do not use your personal data for automated decision-making or profiling. We do not use contact form submissions for marketing without your explicit consent.

4. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

  • Legitimate interests — responding to business enquiries submitted via our contact form
  • Consent — for analytics cookies, where consent is collected via our cookie banner
  • Legal obligation — where processing is required to comply with applicable law

5. Data Sharing

We do not sell, rent or trade your personal data. We may share data with the following third-party service providers, solely to deliver our services:

  • Google Analytics — anonymised website analytics (Google LLC, USA — covered by EU-US Data Privacy Framework)
  • Email service provider — for delivering contact form notifications to our team

All third-party processors are bound by data processing agreements that require them to handle data in compliance with UK GDPR.

6. Data Retention

We retain contact form submission data for a maximum of 24 months from the date of submission, unless an ongoing business relationship is established. Analytics data is retained for 14 months in Google Analytics, after which it is automatically deleted.

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

  • Right of access — you may request a copy of the personal data we hold about you
  • Right to rectification — you may request that inaccurate data is corrected
  • Right to erasure — you may request deletion of your personal data
  • Right to restriction — you may request that we restrict processing of your data
  • Right to object — you may object to processing based on legitimate interests
  • Right to portability — you may request your data in a machine-readable format

To exercise any of these rights, please contact us at: privacy@whitelabelseoservices.uk. We will respond within 30 days.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or disclosure. Our website uses HTTPS encryption for all data transmission.

9. Changes to This Policy

We may update this privacy policy from time to time. Material changes will be notified on this page with an updated date. We encourage you to review this policy periodically.

10. Contact

For any privacy-related questions or to exercise your data rights, contact us at: privacy@whitelabelseoservices.uk.